Owner's Message

Owner's Message from Rick Keffer III:

My father, Dick Keffer, began selling cars when I was in the first grade and now owns Keffer Automotive Group, which has 13 dealerships on the East Coast. Low overhead, quality products and the purchasing power of being associated with a large automotive group benefits customers across the board, making it possible for us to "save you a bunch or buy you lunch". 

We have been doing business in beautiful Nassau County since I fell in love with the area 12 years ago, and relocated here with my family.  We have earned the Chrysler 5 Star Operating Award for 6 years in a row by always putting the customer in the forefront. We like to think of ourselves as a one stop shop because we offer the full line of Chrysler vehicles and provide award winning care after the sale through our Chrysler Service Department. The buck stops with me and I enjoy that. We are here because of our customers and we want them to feel welcome here.  We do the best job that we can at selling Chrysler products in Jacksonville, Nassau County, Northeast Florida and beyond. I believe strongly in being good to my employees, as well as my customers.  Because of this, we have a very low staff turnover and a lot of experienced employees with a wealth of knowledge. Some were even here before I bought the dealership!  

I am deeply committed to the future of Chrysler and doing business in Nassau County. I hope to serve your family for generations to come.

Contact Us

Rick Keffer Dodge Chrysler Jeep Ram

464037 E State Road 200
Directions Yulee, FL 32097

  • Internet Sales: (904) 432-3606
  • Service: (904) 277-6969
  • Parts: (904) 277-6969

Our Store Hours:

  • Monday 9:00am-8:00pm
  • Tuesday 9:00am-8:00pm
  • Wednesday 9:00am-8:00pm
  • Thursday 9:00am-8:00pm
  • Friday 9:00am-8:00pm
  • Saturday 9:00am-6:00pm
  • Sunday Closed